2020 has been a very 'different' year for us all to put it mildly. And many creative businesses (and of course lots of others) have really struggled! But today I just want to focus on the things I have learnt this year! I'm a big believer in turning the bad around for good. I'm not saying I'm positive all the time and life is rosy, I just love to figure out how I can be thankful for what I do have and how I can learn to be a better, more successful human being through the tough stuff!
So before we go ahead, make sure you join the Georgia-Beth Photography Family so that you don't miss out on any more of this and let's get straight into it.
Be Adaptable
If you didn't know how to adapt before, after this year you definitely do! A lot of people don't like change very much, but this year has seen some of the biggest changes some of us have ever had to deal with in our lives so we've had to be able to adapt!
I personally I am quite used to change. Growing up I moved to several different countries, and I am from a multi-cultural adoptive family whom I love very much, so I quite enjoy change and am probably more used to it than most! However, this year has been the biggest curveball I've had to face since starting my own business and it has taught me to hugely adapt.
Wedding and lifestyle photography is a service-based business that you cannot do without being near people so when lockdown hit the UK in March and every wedding in the country was cancelled I had to think on my feet. I started my own YouTube channel and began to develop products like photo editing presets for your phone that I could sell online.
Once things started to open back up again in June/July time I started to release special offers for Micro Wedding packages and also doorstep portraits.
These are all things that I would've never done if lockdown hadn't happened but they're all things that have helped me expand my business and get my name out there!
There's no time like now.
I've always had big plans for my business and things in my head that I thought "one day I'll do that" but this year has taught me to just GET ON WITH IT! There is literally no time right now like the present. What's past is gone and there's nothing you can do to change it and the future isn't here yet, so let's focus on now! I was putting off starting my YouTube channel until I thought I was 'ready', then lockdown hit and I realised I needed to do everything I could to keep growing my business in some very different circumstances! So I just dived straight in, not knowing 100% what I was doing or where it would go, but now 9 months later I can wholeheartedly tell you it was worth it and I now know what to do to keep growing and learning to become better and better!
Check out our blog on 'What-if Plans' - if you haven't already got one by the end of this year, now is the best time to start!
I also have quite a few other things I'm now working on that I would never have started if 2020 hadn't given me the kick up the bum I needed! So watch this space! If you're waiting to be ready before you launch/start/release something, then don't! There's no time like now.
