Professionals are always looking for ways to save time and money. Stock photos are a great tool because they are already photographed for your industry and professionally edited, so you don't have to spend hours planning, photographing and editing them yourself before you can use them on your social media and websites.
In this article, we'll show you why using stock photos is beneficial for your business:
Consistency
Consistency is key for your brand. Stock photos are a great way to keep the style of your images consistent, so your clients can easily recognize you and your work. Having a consistent style will help you stand out from the crowd and build trust with clients who want to hire you time and time again!
Consistency is especially important when it comes to marketing as not only does it make you look more professional, but it is also a well known fact that the more regularly you post the more traffic your page gets. But to post more means more time needed creating the content for those posts which is where the next benefit comes in super handy.
Quality
Stock photos are high quality. They've been professionally shot or curated and the photographer is paid to make sure every photo is perfect. You won't have to worry about bad lighting or unflattering angles because you're getting exactly what you need.
The quality of the stock photos are consistently good as well. There is nothing worse than seeing a load of professional images followed by some poorly taken ones on a businesses Insta page. When you choose stock images from a specific seller for your business, you know exactly what each image will look like before purchase—and if it doesn't do the trick, there will likely be another option that does. Stock photos from GBP styled stock are professional, natural and authentic looking, which is why they're so popular among businesses who want to convey their brand identity online and stand out from the crowd and for those times in-between having your branding photo shoots - the latter are still important to have professional personalised images as well.
Are you interested in our membership, but not sure if it's quite for you? Then sign up now for your free 28 day trial period on our monthly plan- it's the perfect way to see how a membership with us can elevate your brand!
Authentic
Stock photos aren't just cool, they're also authentic and relatable. They show real moments. As an example from our wedding businesses plan, you will have photo's from wedding days—from a bride's bouquet toss to a couples first dance—capturing all of the emotion that comes with it. This is what your clients want, and stock photos from real wedding photographers are more likely to resonate with them. The same principle goes with our general business photos.
Attract the right client.
For example, if you’re a wedding planner, stock photos can help attract the right clients. You may be competing with other planners in your area who are offering similar services and price points. If you want to stand out from the crowd and attract more clients, using stock images from more luxury weddings for your website or marketing materials will help you do that. Stock photos make it easier for potential customers to envision themselves working with your company because they can quickly see what kinds of weddings you get involved with and it makes them more likely to trust that you know what you’re doing! The same goes for all other suppliers in the industry. If this sounds like something worth investing in for your business model, keep reading!
Time
Stock photos are a great way to save time. Most stock photo sites allow you to download photos instantly, so you can make use of them right away. Stock images also reduce the time and energy needed to plan and shoot your own photos. When you're first starting your business, it can be difficult to imagine how much time you'll have for creating original content when there are so many other things on your plate (e.g. getting great reviews on Google, running your website, managing enquiries, the list goes on). Styled stock photography solves this problem by giving you access to hundreds of high-quality images at prices that won't break your bank account, or even make you blink twice when looking at your bank statement!
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Stock photos can save you time and money.
Talking of money stock photos can save you plenty. Stock photos can save you money (and time) by providing a cost-effective way of marketing yourself without having to invest in loads of photography sessions or hiring someone else to do it for you. And as the old saying goes 'time is money', and so any time saved can be spent elsewhere increasing your efficiency as a business. I would always suggest having branding shoots as well so you can get current head shots, in work pictures, products, etc. but by using stock photos in-between it allows you to have professional photos throughout the year.
Stock photos from our membership are also royalty free, meaning you can use them anywhere and at any time (apart from sell them yourself). This means that once you've subscribed to the stock photography membership you don't have to pay for the right to use stock photos on your website, blog or social media accounts.
Branding
Stock photos can help you create a brand for your business. It’s hard to stand out from the competition when you’re all offering the same thing. If you use stock photos that are unique and reflect your style, it will help people remember you and what makes your business special.
It's important to invest in professional branding images of you and your business, but stock photos massively help in the in-between times and for all your regular posts as a branding photo session won't provide enough images for a whole year of social media posts.
For more information on how stock photos and post templates can benefit your branding, check out our post exploring the Benefits of Using Post Templates for Instagram!
Versatile
Finally, not only can stock photos be used on your website and social media pages but they are also brilliant for marketing materials like postcards, business cards, brochures, posters and any electronic material such as a E-Newsletter. You can even make printable versions of your favourite photos to hang up in your office!
Speaking of E-Newsletters... why don't you sign up for our email list today? You'll receive the latest updates, exclusive offers and insights into how stock photography can benefit your business in more ways than one!
Conclusion
In the end, there are many reasons to use stock photos in your business. They help you save time and money by allowing you to create a consistent look across all of your marketing materials and social media platforms. They give your customers something visually appealing and help you stand out from the crowds and stay up with the trends.
I really hope that you have found this blog helpful. If you have then why not check out some of our other posts? I'd also love it if you could like the blog and share with anyone you think will benefit from it. If you have any questions, have found anything particularly useful or if you just want to connect, then please put your comments in the section below or contact me via social media.
And remember….
I am always cheering you on.
